A new art direction and brand identity - moving from a product design focus to an entire world of premium home and lifestyle experiences. Elevating the brand to a more refined visual expression, Vipp becomes more than just a bin, encompassing a full collection of interior design, unique hotel rooms all around the world, exclusive experiences with Michelin stars chefs, and collaboration with renowned international artist.
Vipp Hotels & Supper Club
In 2021 Vipp opened a new location by transforming a 100-year-old pencil factory into a social dining space to showcase the Vipp world and host a new concept of supper club dinners. Staging the new V2 kitchen as the center of a unique food experience. Opening and launch supported by a series of lifestyle images and videos telling the story of both the unique space and the exclusive food experience.